About Veho

Key Responsibilities

Win Mass Market & Build Brand Dominance

• Create and own a bold, unified brand strategy that defines “Why Veho?” beyond cost savings and resonates across shippers, investors, and the broader market.
• Establish Veho as the primary challenger brand to UPS and FedEx by competing head-to-head with incumbents, mapping capabilities, and introducing differentiated offerings.
• Sharpen and amplify Veho’s unique value proposition around technology, customer experience, and cost-effective performance to break through entrenched “safe choice” mentalities.
• Build brand awareness and dominance across ICPs through PR, thought leadership, events, influencer programs, digital presence, and a distinctive, design-forward identity.

Lead Go-To-Market Excellence

• Identify, package, and launch new offerings that expand Veho’s capabilities (e.g., signature delivery, specialty handling, ship-from-store) and strengthen its position as a primary carrier.
• Drive end-to-end go-to-market strategies by aligning sales, product, and marketing, while creating clear playbooks, battle cards, and competitive narratives to win head-to-head against incumbents.
• Translate founder vision into scalable GTM frameworks including brand architecture, messaging, buyer personas, channel strategies, and customer marketing programs that improve CSAT, NPS, advocacy, and retention.
• Partner with CFO and CPO on product strategy while staying close to market and competitive dynamics to guide Veho’s positioning and executive decision-making.

Drive Growth Across the Funnel

• Own the full demand generation engine to accelerate awareness, lead acquisition, pre–first-meeting purchase intent, and customer expansion.
• Partner with Sales to improve funnel performance by refining win rates, diagnosing conversion issues, and course-correcting with data-driven interventions.
• Oversee business marketing and sales enablement (case studies, collateral, pitch support) while mapping the buyer journey and key influencers to ensure Veho’s message resonates throughout.
• Implement rigorous performance metrics that tie marketing investments directly to ARR impact, driving measurable improvements in awareness, efficiency, sales cycle speed, win rates, and first-meeting intent.

• Design, build, and scale a world-class marketing organization with scalable processes, systems, and playbooks that take Veho from “1 → 10” and beyond.
• Recruit, develop, and retain a team of A-players, upholding uncompromising standards and zero tolerance for mediocrity.
• Balance strategic leadership with hands-on execution, operating with a builder mindset in a fast-moving, budget-conscious environment.
• Foster cross-functional alignment with Sales, Product, and Operations, driving collaboration while preserving clear ownership and accountability.

What you bring

• Challenger Brand DNA — Proven track record disrupting incumbents in competitive, commoditized markets and winning on value differentiation.
• Full-Funnel Marketing Leadership — Mastery of brand positioning, product marketing, GTM orchestration, demand generation, and sales enablement in enterprise sales-led businesses.
• B2B or B2B2C Growth-Stage Expertise — Hands-on experience scaling organizations from Series B to D (or equivalent), including org design, system building, and preparing for IPO-level visibility.
• Creative, Strategic Operator and Storyteller — Skilled at distilling complex founder visions into crisp, repeatable narratives; balances creativity with data-driven decision making; execution-driven operator rather than “visionary CMO.”
• Collaborative Influence — Strong stakeholder management skills; able to debate constructively with CEO, founders, and leadership while aligning Sales, Product, and Marketing toward a shared vision.
• A winning mindset.

Preferred Qualifications

• Experience marketing into retail or consumer sectors.
• Background in product-led GTM strategies.